MetLife x RIPL
In partnership with BAMKO, RIPL created a custom PMS bottle for MetLife, which we drop-shipped to 4300 team members around the world.
The project resulted in a combined 11 years of employment days for our team of plastic collectors in remote coastal communities.
During that time, the equivalent of 4.3 million plastic bottles will be prevented from reaching the ocean.
Telling the story
We added a QR code to the packaging which lead to a custom impact page telling the story of MetLife's impact. It featured their collection statistics, stories from the communities impacted and content documenting the process.
Recognition
ASI awarded BAMKO and RIPL with the award for 'Best Sustainability-Driven Campaign' at the 2024 Promo Campaign Awards.